2020, the desire to create
It was during the Covid-19 period that Aina Luciana took the plunge. She offered clothes made from Malagasy fabrics, often made to measure: kimonos with a fabric of your choice, personalised linen shirts, small handmade creations. A modest activity, carried by word of mouth and a handful of loyal clients.
2024, the encounter that changed everything
Then came the discovery of the wild cotton of Androy and the weavers of Ambondro. It was obvious: this was the material, and these were the women, she wanted to bring into the light. Aina then gave her brand its own signature and a clear direction. Ain'Ampela, as we know it today, was born.
And the story continues
A few weeks later, “The Roakemba” collection won the Cape of Honour at the Ethical and Sustainable Fashion competition. The thread drawn in 2020 was never cut: it was simply woven differently.