The beginning of a house

In 2024, Aina Luciana Rasoloarisoa gave her brand a clear direction: to create clothing in the wild fabrics of Madagascar, with and for the Antandroy weavers. Her first collection, “The Roakemba”, pays tribute to these women, to their strength and to their daily lives.

The beginnings go back further, to 2020, when Aina was already selling clothes made from Malagasy fabrics.

Milestones

  • 2024

    The house is founded around wild cotton. “The Roakemba” collection. Cape of Honour at the Ethical and Sustainable Fashion competition of the Institut français de Madagascar. Christmas Crafts Fair in Antananarivo, show in Toamasina.

  • 2025

    Partnership with the craft platform Tamalà. “From Togo to Androy” show in Fort-Dauphin. Show in Canada for the diaspora. Second collection, “One flower, one thread, one story, one culture, one craft”, at the Andafiavaratra Palace, and the Commitment Trophy at the Tanà Design Festival Manja. First private online show.

  • 2026

    Return to the Institut français for the fourth edition of Ethical and Sustainable Fashion. Launch of this website.

  • Our mission

    To offer ethical, sustainable, handcrafted and modern clothing that celebrates Malagasy textile heritage.

  • Our vision

    To become the reference for creation in Malagasy fabrics and for artisanal fashion in Madagascar, and to make this craft shine across the world.

Our values

  • Culture and heritage

    Passing on the cultural richness of Madagascar, thread after thread.

  • Artisanal craft

    Supporting exceptional handwork and traditional techniques.

  • People first

    Respecting the artisans, guaranteeing dignified conditions, building lasting relationships.

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